Subscription services for hotels and restaurants are being introduced by TripAdvisor to help them better manage their presence on the travel reviews site.
A Business Advantage service for hoteliers is also being added in an effort to help them drive more business online.
This will enable them to promote favourite reviews near the top of the page, select the best photographs to use as a cover for each one of their TripAdvisor albums and make use of an analytics suite to help manage their online presence.
TripAdvisor claims the enhanced features will empower accommodation owners to better market themselves, impact booking decisions, differentiate from competitors, and measure and better build their online reputation.
The new TripAdvisor Premium for Restaurants subscription service will give millions of businesses the opportunity to gain a competitive edge with exclusive access to powerful, subscriber-only features.
Global sales senior vice president Robin Ingle said: “Providing a business with the opportunity to improve its content and customise its presence on TripAdvisor helps partners better understand and engage with their customers.
“Research shows that more proactive management of a business’s presence on TripAdvisor, combined with frequent interaction with the data and insights we provide to our subscriber partners in the management centre, deepens engagement and drives increased revenue for a business.
“We’ve designed these new subscription services to help our partners fully leverage the benefits that are possible when working with TripAdvisor.”
Bertrand Jelensperger, senior vice president, TripAdvisor Restaurant, added: “For the first time, 4.2 million restaurants on TripAdvisor can have more creative control and improved customer insights to maximise the value of their listing on our sites and apps.
“We have listened to our partners and we intend to deliver a series of innovative tools that help businesses take full advantage of the world’s largest community of travellers and diners here at TripAdvisor.”