Travelport pens global content agreement with Russian airline UTair Aviation

Travelport has announced a multi-year global content agreement with Russian airline UTair Aviation. The agreement means UTair Aviation will now offer Travelport-connected agencies in over 180 countries through the Travel Commerce Platform. The airline will also continue to use Travelport’s merchandising solution; Travelport Rich Content and Branding. UTair Aviation’s fare families will appear on travel […]

Travelport has announced a multi-year global content agreement with Russian airline UTair Aviation.

The agreement means UTair Aviation will now offer Travelport-connected agencies in over 180 countries through the Travel Commerce Platform.

The airline will also continue to use Travelport’s merchandising solution; Travelport Rich Content and Branding.

UTair Aviation’s fare families will appear on travel agency screens in exactly the same way it displays fares and ancillaries on its own website so agents can understand and promote the carrier’s brand proposition to their customers.

It comes in the same week that Russian carrier S7 Airlines signed up to use Travelport’s platform.

UTair Aviation’s largest hub is based in Vnukovo International Airport and the carrier operates 200 domestic and international flights daily to around 150 destinations, 65 of which are exclusive within the Russian aviation industry.

Natalia Dudka, vice president, head of sales department at UTair Aviation said: “Travelport has launched some genuinely innovative technology that is having a real impact on the travel industry. We are looking forward to seeing how its latest merchandizing solution can enhance our business, help travel agents promote our services to travellers, and ultimately grow our sales.”

Robin Ranken, Travelport’s head of airline commerce, Europe added: “We are pleased that UTair Aviation has recognised the value of our ground-breaking merchandising solution. We are looking forward to working with UTair Aviation to help grow its revenues.”