Russian carrier S7 Airlines, has signed up to Travelport’s rich content and branding merchandising solution.
The latest enhancement of the technology enables airlines to deliver tailored offerings to specific travel agencies in targeted geographic regions.
S7 Airlines sales and customer relationship vice president Ekaterina Dmitruk said: “This new partnership provides our business with a great opportunity to get our products and services in front of travel agents who can now better understand our offering and sell it to travellers.
“Travelport’s technology will contribute to our business’s further growth and our aim to offer greater choice to our customers, and meet their constantly increasing demands.”
Robin Ranken, Travelport head of airline commerce Europe, added: “We are pleased that S7 Airlines has recognised the merchandising capabilities in Travelport rich content and branding. We are looking forward to supporting S7 Airlines reach its business goals.”