Virtual reality production studio Visualise has unveiled a 5D experience for low-cost airline Norwegian and aircraft manufacturer Boeing.
Launched at Westfield Stratford City the experience is to promote Norwegian’s low-cost direct flights to the US and is the first time the airline has used virtual reality.
The two-minute 360 video aboard the 787 Dreamliner aircraft, launched via a ‘Cabin Crew’ controlled tablet app, claims it “transports consumers into the cabin and showcases the level of service provided from the cabin crew and specialist features of the aircraft”.
Users can try out both check-in, board the aircraft try out both economy and premium cabins and land in the U.S. virtually.
There are also scenes of American cities New York, Los Angeles and Miami and promotes Norwegian’s fares, which start from £135 one-way.
Using hashtag #USAtheNorwegianWay on social media, users can also enter a prize draw for the chance to win a holiday to any one of Norwegian’s eight USA destinations direct from London Gatwick.
Stine Steffensen Børke, vice president for marketing at Norwegian, said: “Norwegian has always been a trailblazer in technology with free Wi-Fi on all European flights and now we’re the first airline in the UK to offer a virtual reality USA holiday. As we continue to take off in the UK, we’re embarking upon the most eye-catching ways consumers can engage with our brand by demonstrating that low-cost can mean high quality in a truly fascinating way.”
Henry Stuart, co-founder and chief executive of Visualise, said: “This project was particularly interesting for us as we also created an app that allows for remote controlling of multiple GearVR headsets for simultaneous video playback. This was necessary to ensure the activation at Westfield worked seamlessly and it’s great to utilise these skills as well as our traditional VR capabilities.”
The pop-up is open Monday to Saturday from 10am–7pm until December 14 at The Gallery in Westfield Stratford City. On Sundays it is open from 12pm until 6pm.