Vertical Group consolidates products into Athena

The Vertical Group has signalled its latest attempt to boost technology provision for travel agents with the release of a reservation and CRM tool.

The Athena product will integrate existing Vertical products including Magic Professional and TARSC, which received an upgrade of its own last week.

The system will also act as a back-office system for customer accounts.

Homeworking outfit Future Travel, Freedom Travel consortium and the United Co-Op Travel Group were unveiled this week as launch clients for the Athena product.

Vertical Group founder and chief executive, Peter Healey, said: “Athena is the culmination of a great deal of investment and man-hours which we believe will enhance loyalty with customers through the added efficiency and functionality the integration of these three technologies provide.”

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