Riu Hotels & Resorts has reached a million followers on its official Facebook page, just seven years after the company first launched its profile on the social networking site.
The Spanish chain has seen exponential growth, doubling the number of followers over the last two years.
The company makes the most of the platform to publicise news and offers, and share exclusive information and content on the hotels before it appears anywhere else.
Riu has marked the milestone by issuing a video in which staff from Playa del Carmen and Guadalajara in Mexico, Ahungalla in Sri Lanka, Playa de Palma and Gran Canaria in Spain, as well as Jamaica and Cape Verde, give their thanks to customers for their loyalty.
‘A million experiences’ prize draw is also being introduced to reward one follower of the chain on Facebook with the chance to stay in a hotel of their choice with five friends.
A company spokesman said: “Facebook is an indispensable channel and an open invitation to clients to share their concerns and also their experiences.
“It is also a window into the lives of thousands of Riu employees around the world who proudly display the excellence of their daily work indulging their customers with creative parties, special buffets, fun decorations and entertainment proposals.”
Riu’s online presence also includes 62,500 followers on Instagram, almost 100,000 followers on Twitter, more than 5.6 million views on YouTube, almost 10,000 followers on Pinterest and 160,200 on Google+.