Qantas has launched a new virtual reality app for customers to explore Australian destinations before they travel there.
Landmarks such as Sydney’s Opera House and Harbour Bridge and Uluru in the Northern Territory are featured among the videos on Quantas VR.
More obscure destinations such as Ormiston Gorge and a sunset river cruise at Yellow Water Billabong are also featured.
The app offers two modes: split screen for those with a compatible headset or Google Cardboard and 2D landscape for viewing on a smartphone.
Users can book Qantas flights to the destinations directly from the app.
Olivia Wirth, group executive brand, marketing and corporate affairs at the airline, said the app is an innovative way for travellers to plan their trip to Australia.
“Our aim with the new virtual reality app is to connect with travellers by showcasing parts of Australia they may not be familiar with,” she said.
“Customers loved our trial of VR headsets last year, but we wanted to take it to another level and make it more accessible. Anyone with an iPhone or Android phone can take a virtual tour of Kakdu National Park, for instance, then book a flight directly from the app and see it in person.”
The app was created by Australian virtual reality company Start VR.
Chief executive and creative director Kain Tietzel added: “The app allows us to share the story of Australia to an international audience in a way that is more intimate, engaging and interactive than we have been able to tell it before. The amazing audio and visuals offer international travellers coming to Australia a new insight into our culture, heritage and local stories.”
Qantas first offered virtual reality to customers last year, trialling its virtual reality experience with Samsung Gear VR headsets in its First-Class cabin and Lounges.
The free app is available for iPhone, Android, Samsung Gear VR, Oculus Rift, and HTC Vive devices.