In-destination ticketing and activities company Musement is hoping to penetrate the package market by signing a deal with global distribution service Travelport.
Musement offers thousands of activities across from than 450 cities in 55 countries.
Its bespoke native app will sit within Travelport’s Smartpoint point of sale solution, which includes 68,000 travel agencies and 400 airlines, and claims to be the “missing link” for agents using the service.
Alessandro Petazzi, co-founder and chief executive of Musement, said: “We are delighted to be able to offer Travelport access to our incredible catalogue of in-destination activities.
“The partnership enables travel agents across the world to include incredible add-ons when they service their customers giving them a tremendous competitive advantage in terms of client satisfaction. We’re thrilled to be working with such an innovative commerce platform.”
Angie Bartholomew, Travelport’s chief product owner for strategic partnerships added: “Travelport’s open platform concept is attracting some of the best and brightest developers from around the world to build exciting new products on Travelport’s travel commerce platform.
“We are excited that Musement is the latest company to partner with us. Its new app for Travelport Smartpoint will enable Travelport-connected travel agents from around the world to book a vast select of attractions and activities, improving the service they offer to their customers and increasing their own revenues.”