Booking.com has introduced a new content API for accommodation channel managers, content providers and property management companies.
Providers will have free access to instantly send information to build and maintain multiple listings on Booking.com including property photos and information about facilities and policies.
The booking platform says the new API could reduce the time it takes to upload content “from weeks to hours”.
The announcement follows beta testing earlier this year.
“We’re constantly looking at innovative ways to create a more seamless, intuitive and automated experience for our partners,” said Remco van Zanten, global director of partner services at Booking.com.
“We know that having great content is key to engaging effectively with consumers, which is not only vital to a great customer experience, but allows our partners to generate more incremental business via our platform. That’s why we’ve created a scalable solution that helps PMCs and other providers list dozens or even thousands of properties on Booking.com more quickly and at no cost.”
The new Content API promises to enable users to more easily optimise existing listings with updated content on a more regular basis.
That could include updated photos, new branding, new policies or information on facilities, adding new room types and limited-time promotions.