Bedsonline has promoted Amanda Spencer to the role of vice president for North America as it announces a strategic push in the region.
The exclusively trade wholesaler, based in Mallorca, is aiming for market share growth.
Sales Director Carlos Feliu said: “North America is a key and growing market for Bedsonline and under Amanda´s leadership there will be a strategic push to take us to the next level of market share.”
Spencer added: “My objective is to increase market awareness and penetration of the Bedsonline brand with travel agencies throughout the USA and Canada in order to gain significant market share.
“We’ll achieve this by strengthening and growing existing partnerships through ongoing collaboration and leverage of the products, services, tools and technology available – all backed by an untiring commitment to delivery”.
Spencer has more than 12 years of experience in the travel industry. Prior to joining Bedsonline, she worked for Thomson Holidays, and started her career with Bedsonline as sales manager in North America at its inception in the market in 2005. In her most recent role, she was a national accounts director.