Technology provider and GDS Sabre Corporation launched its next-generation AirVision Revenue Optimizer at this week’s CAPA-ACTE Global Summit in Amsterdam.
The technology helps airlines respond to rapidly changing market conditions by adapting price and customer targeting.
Airlines can adopt the optimizer to better understand traveller profiles and to respond to demand while efficiently pricing and selling seat inventory and ancillary products.
Pramod Jain, vice president of Sabre AirVision, said: “Utilizing revenue management systems of the past can no longer produce long-term profitability.
“Legacy systems lack the ability to have real-time, accurate, customer-focused capabilities.
“Airlines need a next-generation revenue management solution like Revenue Optimizer that provides the opportunity to consider the total value of each potential customer and become better retailers.”
Sabre claims the technology can help airlines increase revenues by one to two percent by better management and personalisation of offers.
In addition, airline analysts gain a complete view of data due to the integration with SabreSonic, Sabre’s passenger service systems (PSS), and scheduling and pricing among other Sabre commercial planning solutions.
One of the first airlines to start using the technology is Aegean Airlines.
“Sabre’s real-time data processing, enhanced integration and advanced decision support tool capabilities were impactful considerations for Aegean”, said Roland Jaggi, director revenue management, pricing, international sales at the airline.
“By leveraging Revenue Optimizer, we will be able to maximize revenue opportunities by offering our customers innovative and personalized services and retail offers.”