Air Canada has tied up a deal to use airfare merchandising platform Routehappy.
The move will also see make Air Canada the first airline to work with both Routehappy and its recently added partners Farelogix
Partners say the deal gives the airline the option of targeted merchandising to improve in-flight shopping and dynamic pricing worldwide.
Air Canada can now add universal product attributes (UPAs) such as descriptive text, icons, photos, 360° virtual tours and videos to the 60+ distributors using its ac2u API.
“It makes sense for Air Canada to integrate both technology platforms to deliver an even greater benefit to our customers,” said Keith Wallis, director of global product distribution at Air Canada.
“Air Canada continues to invest in products that are focused on delivering the best possible experience for each and every customer, from our business class seats to our Maple Leaf Lounges and new Boeing 787 Dreamliner fleet. Routehappy will help us vividly convey this to all of our customers so that they can make a more informed purchase decision.”
Jim Davidson, chief executive of Farelogix, added: “Travelers want relevant offers coupled with engaging product content, while airlines want to optimize revenue per passenger. The integration of the Farelogix platform with Routehappy Hub enables Air Canada to achieve both of these objectives, using best of breed technologies for airline-controlled merchandising and personalized offers.”
Robert Albert, Routehappy chief executive said: “Our mission is to differentiate and better monetize flight shopping, which means delivering useful merchandising content in flight shopping. Routehappy Hub can connect with virtually any airline platform and Air Canada’s selection to distribute their rich content managed in Routehappy Hub via the Farelogix offer engine and API pipe is a real world solution to a difficult problem, we welcome Air Canada as a new Routehappy airline customer.”
The integration is expected to go live in 2017.