A new content management system built with travel professionals in mind will be exhibited at London’s World Travel Market.
Zolv’s Web Travel Plaform (WTP) has a newly-designed interface and has introduced a drag-and-drop responsive page editor as it bids to help travel firms create “beautiful, high-converting websites”.
The travel tech firm hopes its latest developments will make responsive merchandising, personalisation, search engine marketing, specialist tech integrations and relationships between product and content easier. Its data capture tools have been enhanced.
Upgraded digital assets manager and image selector adds to its existing CMS features which is used to pre-plan content releases, schedule marketing campaigns, and integrate third parties’ product and content.
Travel companies can test it out at World Travel Market, which comes to ExCel London for three days between November 7 and 9.