Orlando top UK family winter holiday search term in Sojern study

Orlando top UK family winter holiday search term in Sojern study

Orlando, New York City, Dubai, Bangkok and Sydney have been identified as the top five Christmas long haul holiday destinations being searched for by UK families.

The most popular departure dates for consumers in western Europe are December 23, 26 and 22, according to the latest global travel insights report published today (Thursday) by performance marketing group Sojern.

Bangkok is most searched long haul destination for European travellers overall followed by New York City, Dubai, Miami and Bali.

London is the top short-haul destination followed by Barcelona, Amsterdam, Palma and Madrid.

As the Olympics fade into the past, so does interest in European family travel to Brazil, with the destination falling from third most searched in 2015 to sixth position in 2017.

Turkey is also subject to a decline, falling from eighth position to 17th due in large part to the political instability in the country.

Data from the third quarter of the year reveals that 30% of European travellers searched for trips seven days or less ahead of their planned departure dates.

This was topped only by Middle East & Africa at 28% and North America at 21% respectively.

A significant proportion (31%) of European travellers searched for trips 14 days or less ahead of their planned departure dates.

Access the Q3 2016 Global Travel Insights Report here

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