Sabre president and chief executive Tom Klein is succeeding Marriott International boss Arne Sorenson as chairman of destination marketing organisation Brand USA.
Klein was one of 11 Brand USA board members appointed in September 2010 by the US government and has been vice chairman of the body.
He said: “The Brand USA team has made tremendous progress getting industry and government resources all working together to support the important economic and cultural benefits of increasing international visits to the United States.
“It’s an honour to serve as chair of the Brand USA board as we find new ways to market the USA to the rest of the world.”
Brand USA president and chief executive Chris Thompson said: “As we enter our seventh year as the nation’s destination marketing organisation, we look forward to Tom Klein’s leadership of the board.
“As one of Brand USA’s original board members, Tom has seen Brand USA’s growth from a start-up organisation to one building upon a strong foundation of success.
“We are fortunate to have him at the helm as we enter the next fiscal year and phase of our development in fuelling the nation’s economy through international tourism to the USA.”