Wizz Air partners with InterLnkd to launch intelligent shopping platform

Carrier becomes first airline to launch a built-in online shopping mall

Intelligent shopping mall partner InterLnkd and Europe’s fastest-growing airline Wizz Air have announced the launch of the carrier’s new WIZZ SHOP&FLY e-commerce store, powered by InterLnkd.

Using InterLnkd’s intelligent matching engine technology, WIZZ SHOP&FLY will identify the most relevant fashion, beauty, and essential products for the customer’s upcoming holiday and showcases them via a fully integrated online shopping mall, as well as through bespoke emails.

Now the airline’s pre-travel shopping destination offers customers access to an extensive array of products from over 20,000 high street, luxury and premium brands including Marks & Spencer, WHSmith, Selfridges, Harvey Nichols, Sephora, Timberland, Asos, Converse, Decathlon, and LookFantastic.

Wizz Air has become the first airline to launch a dedicated e-commerce store and earn a cost-free incremental revenue stream from its customers’ purchases via InterLnkd's white-label AI solution.

Zsuzsa Trubek, corporate communications manager of Wizz Air, said: “We are thrilled to launch WIZZ SHOP&FLY for our UK customers as the very first airline in the world to offer this service. 

"With a completely personalised shopping experience, we’re pleased to be able to offer our customers tailored products which they can use to prepare ahead of their trips and elevate their shopping and travel experiences even further.”

Barry Klipp, CEO of InterLnkd, added: “We’re proud to be empowering Europe’s fastest-growing airline to deliver a first-of-its kind, personalised shopping solution for travellers. 

"Powered by our white label technology, WIZZ SHOP&FLY enables Wizz Air to tap into its customers’ post-booking shopping habits and unlock a free revenue stream from the items they want and need, across fashion, beauty and retail, for their upcoming vacations.”

The announcement follows a series of recent triumphs for InterLnkd, including the closure of a £1 million seed funding round and strategic partnerships with leading travel brands including Thomas Cook, and LeShuttle (Eurotunnel).