Journey Mentor appoints Kholoud Abulkheir as global director of sales & marketing

Journey Mentor appoints Kholoud Abulkheir as global director of sales & marketing

Abulkheir is ex-IATA and AIG

Travel-tech company Journey Mentor has announce the appointment of travel industry expert Kholoud Abulkheir as its new global director for sales and marketing. 

Abukheir joins from International Air Transport Association (IATA), where she was head of aviation solutions. 

After almost a decade at the organisation, she had led a team of aviation solutions managers covering over 70 countries in the Middle East and Africa. and acted as regional and area head for all topics related to IATA Marketing and Commercial Services (MACS) between the IATA and various high-level aviation industry stakeholders and officials. 

Previous roles include serving as director for strategic development and communications at Airport International Group (AIG) and responsible for new business development at Queen Alia International Airport (QAIA), including air service and route development. 

In her role as global director of sales and marketing, Kholoud will be working with the rest of the commercial team in the delivery of its services to expand Journey Mentor’s customer base.

She will be tasked with accelerating sales and elevating the company’s presence within the travel industry.

Abulkheir said: “I am excited to join Journey Mentor and begin contributing to the growth of the business as an integral part of the commercial team. 

"Journey Mentor’s enhanced suite of technologies and solutions compared to legacy technologies currently available to the travel industry are gaining real traction across the entire travel ecosystem. I am looking forward to working with my colleagues and our suppliers.”

Gordon Hague, chairman of Journey Mentor, said: “It is a pleasure to welcome Kholoud into the Journey Mentor family. 

"Her breadth of experience in the travel industry, and her specific expertise in the Africa and Middle East region will undoubtedly be a huge asset for us. 

“Kholoud’s appointment is the latest step in Journey Mentor’s growth strategy, as we are committed to expanding the business, for the benefit of our clients and, crucially, travellers.”