Air Serbia adopts Sabre's revenue and passenger service solutions

Airline's move is to fuel its strategic and operational efficiency

Serbia's national flag carrier Air Serbia has reaffirmed its partnership with Sabre Corporation by signing a new multi-year early renewal. 

Under the agreement, Air Serbia will continue to utilise SabreSonic, Sabre's PSS.

The move with also see the airline take on Sabre's Pricing and Revenue Optimisation suite of solutions into its strategy.

This solution, combined with Sabre's Market Intelligence offers Air Serbia insights and advanced data analysis across a wide range of critical functions such as network planning, revenue management and marketing. 

This integration is expected to "significantly enhance" Air Serbia's intelligence in revenue optimisation and retailing, supporting its growth trajectory and competitive positioning in the global market.

The extended partnership and integration of the suite of solutions is said to reflect Air Serbia's "dedication to leveraging cutting-edge technology to drive personalised retailing and revenue growth".

"The implementation of Sabre's advanced technology solutions is crucial for achieving our strategic goals, enabling us to optimize revenue and expand our market presence effectively," said Maša Vasović, head of revenue management of Air Serbia.

"We are thrilled to continue our partnership with Air Serbia, showcasing our commitment to delivering state-of-the-art solutions that drive efficiency and growth. 

"By integrating our advanced pricing and revenue optimisation capabilities, we are empowering Air Serbia with the insights and agility needed to navigate the complexities of today's aviation market," said Jean-Vincent Teuler, vice president – airline sales, EMEA of Sabre Travel Solutions.