Hotel operator MCR acquires property operations tech specialist Optii

Staff shortages and COVID protocols have seen surge in demand for automated services

US hotel owner-operator MCR has acquired predictive technology property operations specialist Optii.

Optii will remains as a standalone company with its existing management team of chief executive Katherine Grass, founder and CSO Soenke Weiss and CRO Deborah Pevenstein.

MCR’s 140 branded and independent hotels will be arms-length customers of Optii, which will continue to offer its systems to other hotel companies.

MCR said no Optii data will be shared with it. No financial details were announced about the deal.

Stayntouch property management system software, another standalone company owned by MCR, will integrate with Optii.

Used by hotels to clean more than 10 million guestrooms globally, Optii has experienced significant growth in the past year as hoteliers adapt to staff shortages and COVID rules.

Grass said: “We are honoured to have been selected by MCR to join their portfolio of companies.

“This acquisition will significantly boost our ability to provide hotels around the world with the technology they need to succeed in today’s operating environment.

“More and more hotels are realizing that investing in the right technology at this unique time can be a key lever for success.

“This is a huge growth opportunity for our company to continue momentum in the United States and Europe as well as to further develop our leadership position in Asia.”

Tyler Morse, chairman and chief executive of MCR, added: “Innovation is a core value of MCR and the acquisition of Optii forwards our mission.

“At our 140 hotels, we have used every housekeeping technology on the market — and Optii is simply the best.

“MCR’s investment in Optii will expand its reach globally and provide the company with the resources to continue introducing cutting-edge technology to the hotel industry.”