eSIM Go partners with Fraport Group to transform data roaming for 180m travellers

Airport group will harness Powered by Breeze solution

eSIM Go has revealed it is equipping airport brand Fraport Group to offer eSIM data plans throughout the world to passengers traveling from its 30 international airports around the world. 

The move forms part of Fraport’s commitment to a more "enhanced digital passenger experience that adds value while increasing sustainability".

With 2024 passenger traffic across the group forecast to exceed pre-pandemic levels to almost 185 million per year, Fraport’s new global travel eSIM proposition will mean a substantial income stream and a platform for optimising existing service and retail-based revenues.

Mitch Fordham, CRO and co-founder of eSIM Go, said: “Fraport boasts a century of aviation expertise and a steadfast commitment to excellence in all endeavors. 

"We are excited to be joining forces and empowering their travelers with a high quality data roaming experience wherever their destination.

"The opportunity to enhance the travel experience for millions of customers is really  exciting, giving them fast, convenient access to the data they’ll need when they arrive at their destinations – without any data roaming costs. 

"More exciting still are the added commercial benefits Fraport will gain from staying connected with its passengers. We can’t wait for the service to launch later this quarter!”

Fraport’s global travel eSIM service will initially be marketed to passengers transiting through Frankfurt Airport.

It does have the potential to be rolled out at other international Fraport AG group companies. 

This will give millions of passengers the chance to purchase affordable data bundles tailored to their initial and onward destinations, with potential for personalised offers on other services during and after their trips.

Jens Paul, vice president retail digital of Fraport Group, said: “We’ve always worked hard to keep our passengers connected during their airport experience, and this new digital service takes it to a whole new level – keeping them connected wherever they go in the world.

"Partnering with eSIM Go underscores our dedication to giving passengers the best experience. Offering reliable, high quality connectivity in over 190 countries, eSIM Go’s “Powered by Breeze” solution brings more than just a revenue stream, it enables us to enhance the passenger experience and gain valuable insights into individual preferences, allowing us to provide personalised support and services to our passengers.”