ATPCO and Farelogix have partnered to deliver a cloud-based Ancillary Offer Engine.
The engine from the Airline Tariff Publishing Company and air fare distribution technology provider will enable airlines to deliver merchandising offers to an airline’s direct and indirect distribution channels using an NDC web service.
The solution combines the power of Farelogix’ FLX Merchandise engine with ATPCO’s Optional Services data, enabling airlines to easily distribute airline-controlled offers across multiple channels including GDS, agency, and corporate booking tools, as well as airline websites and mobile channels.
“ATPCO has worked closely with the airline industry for many years to support ancillary services,” said Tom Gregorson, managing director of product strategy and development at ATPCO.
“During our discussions with both airlines and systems, it became apparent that an ancillary offer engine deployed as a web service was a fundamental industry need.
“ATPCO is focused on all methods of distribution, including both the current data subscription process and NDC.
“This partnership will enable airlines to easily use the distribution method of their choice.” Jim Davidson, president and chief executive of Farelogix, said: “Every airline is at a different point in its merchandising strategy.
“Having the core capability to price an ancillary offer – such as those powered by the Ancillary Offer Engine – is a solid first step to achieving consistent, value-added offers across channels.
“Using the Ancillary Offer Engine positions the airline to further expand and refine its strategy using conditional business rules for personalization and dynamic offers, such as those enabled through the FLX Merchandise enterprise platform, which is offered as a seamless upgrade path for cross-channel merchandising.”
The Ancillary Offer Engine will be marketed and sold by ATPCO, supported by both ATPCO and Farelogix, and is ready for production deployment.