Tour operators

ITB 2016: Bd4travel and Peakwork enter strategic partnership to enhance personalisation capabilities

Posted by Lee Hayhurston
ITB 2016: Bd4travel and Peakwork enter strategic partnership to enhance personalisation capabilities

A new partnership struck between travel personalisation start-up bd4travel and distribution software specialist Peakwork promises customer enhanced levels of personalised marketing.

Announcing the deal ahead of this week’s ITB trade show in Berlin, the firms said the partnership was a natural tie-up that will benefit each other’s customers.

Working together, bd4travel’s and Peakwork’s systems will enable travel firms to tailor offers on the fly based on intelligent customer profiling.

Andy Owen-Jones, co-founder and chief executive at bd4travel, said: “The cooperation with Peakwork is built on clear synergy effects for both businesses and thus our customers.

“The tight integration between our backend-systems opens up new ways to bring personalised online travel purchase to an even higher level of intuition and precision.

“In line with Peakwork’s vision, our aim is to provide travel retailers with customer insights, personalisation capabilities and additional sales power – and the partnership with Peakwork is another major step in this direction.”

Both Peakwork and bd4travel are based Germany, although the latter has become a plc and established a office in London as a member of the Traveltech Lab established by London & Partners and The Trampery.

Last year, bd4travel finalised a multi-million pound venture capitalist funding round led by Hoxton Ventures and Talis Capital and was last month named winner of the Travel Technology Europe Disrupt Award for start-ups. It was also the Travolution Award’s Start-up of the Year 2015.

Peakwork chief executive, Ralf Usbeck, said: “This cooperation greatly improves our value proposition to travel businesses and end consumers by joining two complementary and disruptive approaches.

“Bd4travel’s capabilities are strongly supporting Peakwork’s outstanding performance and conversion of our distribution platform. We’ve already rolled out bd4travel’s functionalities with a small handful of clients, and the initial results are extremely positive.”

Peakwork said the deal will make it both easier and more effective for customers working with Peakwork’s player-hub technology to tap into bd4travel’s suite of personalisation modules and business analytics tools.

It said technological integration between the companies, including with Peakwork’s EDF data format for product attribution and pricing, means customers will be offered easy to deploy real time personalisation modules, such as relevance sorting, or product recommenders in different formats.

Both firms will be showcasing the technology at ITB Berlin, on stands 111 and 117 in hall 5.1.

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