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United and Amadeus announce closer partnership to ‘industrialise NDC’

Posted by Lee Hayhurst on
United and Amadeus announce closer partnership to ‘industrialise NDC’

US airline United and Amadeus have announced plans to offer a wider range of bundled products to agents through an enhanced New Distribution Content

United and Amadeus announce closer partnership to “industrialise NDC”

US airline United and Amadeus have announced plans to offer a wider range of bundled products to agents through an enhanced New Distribution Content partnership.


MoreAmadeus hits back at Iata ‘roadblock to innovation’ criticism


The carrier and Europe’s leading GDS and travel technology firm already work together in Amadeus’s NDC [X] programme under which it is developing technology based on Iata’s new standard.

Under a continued partnership, the partners have announced plans to “industrialise NDC by developing, testing and bringing to market new content offerings”.

These products include United’s new Corporate Bundles and Dynamic Bundled Fares. Customers will be enabled to customise their travel on United with amenities such as Premier Access, checked bags, United Club access, bundled together at a discounted price.

United has been an active member of Amadeus’ NDC [X] program for more than a year and the carrier said it is “looking towards the implementation of NDC-enabled content later this year, followed by production phases in 2020”.

Tye Radcliffe, director of distribution at United. said: “At United, our goal is to provide our customers with the best experiences from the moment they shop for their trip to the moment they return home.

“By collaborating with Amadeus, we are able to explore technology standards, like NDC, that will help us differentiate our offerings and provide a shopping experience that customers want when they book travel on United.”

Elena Avila, executive vice president of airlines, Americas, at Amadeus, added: “Our close collaboration with United is significant on both a global and a regional stage.

“We continue to expand our reach in North America with global leaders like United, plus, the NDC collaboration helps move the entire industry forward in creating standards that benefit all industry players.

“The pace of change shows no signs of slowing, and we are confident that Amadeus’s investment in NDC and in travel technology innovation will help United achieve its short- and long-term goals.” partnership.

The carrier and Europe’s leading GDS and travel technology firm already work together in Amadeus’s NDC [X] programme under which it is developing technology based on Iata’s new standard.

Under a continued partnership, the partners have announced plans to “industrialise NDC by developing, testing and bringing to market new content offerings”.

These product include United’s new Corporate Bundles and Dynamic Bundled Fares. Customers will be enabled to customise their travel on United with amenities such as Premier Access, checked bags, United Club access, bundled together at a discounted price.

United has been an active member of Amadeus’ NDC [X] program for more than a year and the carrier said it is “looking towards the implementation of NDC-enabled content later this year, followed by production phases in 2020”.

Tye Radcliffe, director of distribution at United. said: “At United, our goal is to provide our customers with the best experiences from the moment they shop for their trip to the moment they return home.

“By collaborating with Amadeus, we are able to explore technology standards, like NDC, that will help us differentiate our offerings and provide a shopping experience that customers want when they book travel on United.”

Elena Avila, executive vice president of airlines, Americas, at Amadeus, added: “Our close collaboration with United is significant on both a global and a regional stage.

“We continue to expand our reach in North America with global leaders like United, plus, the NDC collaboration helps move the entire industry forward in creating standards that benefit all industry players.

“The pace of change shows no signs of slowing, and we are confident that Amadeus’s investment in NDC and in travel technology innovation will help United achieve its short- and long-term goals.”

MoreAmadeus hits back at Iata ‘roadblock to innovation’ criticism

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