Hospitality sector marketing platform Hotelchamp has launched new personalisation technology powered by artificial intelligence.
The firm says Autopilot is capable of personalising the experience of every visitor to a hotel’s website.
Kristian Valk, chief executive of Hotelchamp, said: “Today’s hotel websites provide the same static experience for every visitor, which is bizarre given how different guests and their preferences are.
Hotelchamp claims the new product will help hotels, which are already spend huge amounts of time and money on guest personalisation move away from static ‘one-size-fits-all websites.
Valk added: “Personalisation is already the standard that guests have come to expect from hotels. The challenge has always been how to deliver that on a website in a scalable and meaningful way.
“The truth is, only AI can deliver a truly adaptive website experience tailored to every single website visitor. One that brings the right information, interaction or offer, to the right person, and at the right time.”
Hotelchamp said Autopilot is not a chatbot or ‘digital concierge’ but that it customises hotel websites to provide a “responsive and personalised experience, guiding guests through the entire direct booking process depending on their characteristics and needs”.
Hotelchamp data sciences have developed Autopilot on the back of years of data and hundreds of millions of A/B tests on what exactly convinces guests to book direct.
The firm said Autopilot applies this knowledge against a range of factors; including real-time data from a hotel’s website, GDPR-compliant visitor insights and behaviour, and best practices from among Hotelchamp’s thousands of hotels.
“We developed Autopilot to make it easy, not just for hoteliers, but also for guests to see the best information on the website. Autopilot makes direct bookings smarter – not harder,” said Valk.
“We believe that with this type of technology now available to the hotel industry, hoteliers can bridge the gap between the online experience and the personal service hotels are famous for – a website that knows what guests are looking for, even before they do.”