Advantage Travel Partnership is to launch a tool that allows its agent members to give customers access to quotes and suggest amendments at any time of the day.
Advantage Connect creates a private web link displaying quotes put together following a shop visit or phone call. The agent emails the link to customer, who can then make alterations at their leisure.
The mini-sites feature a live chat facility and allow customers to view and add product, invite others in the travelling party to view details, and download travel documents.
Destination content produced by ArrivalGuides is also shown, with commissionable ancillaries highlighted and able to be added to the quote at any stage, including during the holiday.
Agencies can track conversion rates and gather data to help boost them – something Advantage’s 800-plus members had requested.
Dashboards, accessible 24 hours a day including via mobile, are used to manage quotes. Agents and customers get notifications every time a change is made.
Advantage Connect has the capability to allow booking, but Advantage has chosen not to make this available from launch.
The tool is free for members to set up but costs an “affordable monthly licence fee”. It is fully customisable, so an agency’s branding can feature on the links.
Developed with Snow Storm Technologies, the tool is exclusive to Advantage in the UK.
“It brings the quote to life,” said David Forder, head of marketing at Advantage. “We’re using technology to help our members increase productivity and improve engagement with customers.”
A group of Advantage leisure agents helped steer the design and functionality.
Members will be offered webinars, training and marketing support on Advantage Connect.