Icelolly.com lays claim to title of UK’s fastest-growing travel metasearch site

Platform has increased market share faster than six competitors during first quarter of 2018

Icelolly.com has claimed the title of the UK’s fastest growing travel metasearch in the first quarter 2018 according to Hitwise data.

Market intelligence platform Hitwise compiled the analysis of quarterly traffic alongside icelolly.com.

It measured the monthly rise and fall of traffic visiting key brands across the travel comparison market in the UK, relative to an April 2017 benchmark.

Of the six brands included in the analysis, icelolly.com increased its share of market faster than all others during the first quarter of 2018, outgrowing Kayak, Travel Supermarket and HolidayPirates.

Ross Matthews, chief marketing officer at icelolly.com, said: “We’ve had a great start to 2018 and the analysis released today speaks for itself.

“To have outgrown our peers in such a competitive market is a great achievement.

“We’ve always punched above our weight versus those with significantly larger marketing budgets and, as a challenger brand, we’re constantly looking at new ways to acquire the right audiences.

“We have to consistently get this right to ensure we continue to deliver value for our advertiser partners, and we’re delighted that these latest figures show we are achieving this.”

Icelolly.com, which was founded in 2005, recently relaunched its holiday comparison marketplace while announcing partnerships with leading UK travel brands such as Tui, Jet2 Holidays, Travel Republic and Love Holidays.

The brand also announced a tie-up with ITV earlier this year, most recently sponsoring Keith & Paddy’s Picture Show on Saturday nights in March and April.

The brand also partnered with McDonald’s in April for its Monopoly campaign.