Hotel comparison site trivago has acquired US travel start-up and artificial intelligence specialist TripHappy.
The start-up uses AI to give location and neighbourhood information during the hotel search and discovery process of travel booking.
Trivago says the acquisition follows its “continued efforts to improve the traveller search experience” by giving personalised results through technology and product innovation.
It follows trivago’s acquisition of AI start-up tripl in September 2017 and partnership with Silicon Valley incubator Plug and Play in April.
“We are always looking for innovative ways to solve the hotel search problem, making it easier for travelers to find their ideal accommodation,” said Elie Matta, head of corporate development at trivago.
“The TripHappy team’s long-term vision aligns with our own, and we believe the team’s approach to product innovation will be a great fit.”
Founded in 2015 by Calvin Hawkes, Carl Grafmuller and Ben Granas, TripHappy provides recommendations based on personal preference by analysing location data on more than 25,000 neighbourhoods across 10,000 cities to help travellers identify their ideal neighbourhood to stay in.
Calvin Hawkes and Carl Grafmuller will join trivago’s hotel search team.