Former GTA chief technology officer Chris Branagan has been appointed technology director of parent company Hotelbeds Group.
The move follows the integration of GTA and Tourico Holidays into global bedbank last year.
All of the group’s bedbank brands – Hotelbeds, Bedsonline, Tourico Holidays, and GTA – will be “transitioned” onto the same technology platform by the end of the year.
Branagan becomes a member of the company´s executive committee, responsible for the development and implementation of technology across the group´s platforms, systems, and tools to further enhance the bedbank’s technology offering.
The technology department confirmed its senior leadership positions and departmental structure following completion of the appointment of 350 top managers in a newly revised structure announced in late March.
Group Bedbank managing director Carlos Munoz said: “This best-of-the-best team is already hard at work innovating the hotel and ancillaries distribution chain.
“I’m certain that our best-in-class B2B technology platform will help our commercial partners everywhere increase revenues and reduce costs, connecting over 170,000 hotels worldwide to over 60,000 travel intermediaries around the globe.”
Branagan added: “Following a significant amount of analysis, preparation and strategic planning behind the scenes, I now feel confident to announce that the integration will be completed at a technology level before the end of the year, with all of our bedbank brands using the same technology platform.
“We will be updating our partners in due course to explain how they will benefit from these changes. ”