Icelandic flight search engine Dohop has partnered with Rentalcars Connect.
The ground transportation solutions provider’s car rental platform will sit as part of the Dohop website as the flight search site expands its product offering.
Launched in 2005, Dohop originally served as a flight search engine for travellers looking for cheap connection flights. Since then, it begun offering customers end-to-end flights, hotels and car rental.
The firms say that, through Rentalcars Connect’s continuous A/B testing, Dohop can now benefit from higher conversion rates and offer customers a “more dynamic and personalised merchandising experience”.
David Gunnarsson, CEO at Dohop, said: “Our comparison technology has been built to offer our customers a seamless travel experience, and we want the website to reflect that. Since we already work with Rentalcars Connect’s parent company, Booking.com, we knew that it would be a smooth transition to integrate the car rental solution.
“Rentalcars Connect’s innovative platform has helped us to create a far more complete offering for our customers, enhancing their experience and creating a high degree of trust in our brand.”
Fraser Ellacott, managing director at Rentalcars Connect, added: “Dohop is a leading travel technology company and its passion for creating frictionless user journeys reflect our own company values. It’s one of the industry’s most exciting and up and coming meta search websites and it is a pleasure to be working with a fellow visionary.”