Booking and e-commerce platform Tigerbay has become the new technology partner for the Saga holiday brands – Saga Holidays, Titan Travel and Saga Cruise.
The deal comes hot on the heels of fellow Atas member Newmarket Holidays opting to move onto an e-commerce platform developed by the Cardiff-based developer owned by Atcore.
The Saga agreement is described as one of Tigerbay’s most significant deals to date, and is expected to extend over ten years.
Saga has chosen the technology company partly for its future-proofed platform which has been built to withstand the continued growth and shifts of technology in the coming years.
Saga will be using the complete Tigerbay platform, initially across Titan Travel which will make use of the existing extensive tours functionality of Tigerbay to manage its tours business.
Saga Holidays will use new packaging functionality in its “Stay” business and the Saga Cruise brand will also implement the new technology to promote its itineraries.
All three Saga brands will also use Tigerbay’s latest API to enhance their current websites, and develop a new B2B website for agents.
Saga has chosen to migrate to Tigerbay from its current system in order to benefit from the tech provider’s platform which has been developed specifically for specialist leisure operators.
Saga Travel chief executive Robin Shaw said: “Following an extensive review of the software on the market we selected Tigerbay for their ability to support our current product as well as our future plans.”
Tigerbay managing director Carl Morgan said: “There is no doubt that the Saga brand is one of the best known in the UK – not just for holidays but for the range of quality services it offers its carefully targeted 50-plus market.
“To be working with such a brand, and to have been chosen for our innovative, agile and reliable platform, is a testament to the hard work of the Tigerbay team, and the absolute dedication we put into everything we do.
“For us, as with Saga, quality is hard-baked into all that we do. This new partnership is truly a landmark one for us and we are proud to add Saga to our growing roster of truly great travel brands.”