Independent tour operator Newmarket Holidays has completed the first phase of implementing a new reservation technology.
The firm has opted to move onto an e-commerce platform developed by Tigerbay, the Cardiff based developer owned by Atcore.
The Tigerbay technology replaces Newmarket’s old in-house reservation system and will also power the operator’s B2C, B2B and third party affiliate sites.
Newmarket Holidays said its requirements from a new technology centred around needing an “integrated, intuitive solution that would help streamline and improve efficiencies across its business”.
Simon Hibbs, managing director of Newmarket Holidays, said: “In looking for a new reservation and e-commerce platform, we wanted to find a partner that would be able to manage our current travel portfolio and business, but also help us evolve as we look to grow the business into new areas and markets.
“Throughout the selection process we were impressed by Tigerbay’s functionality, the flexibility built into its architecture, and its scalability. Making use of Tigerbay’s expertise has helped us to streamline our business.”
Carl Morgan, managing director of Tigerbay, added: “Newmarket Holidays is our largest customer to date, with the widest product portfolio.
“The Tigerbay platform has been designed and engineered to work with operators just like Newmarket Holidays who require functionality and system automation to ensure efficiencies whilst marketing, selling and operating a range of products through multiple channels to a diverse customer base.”