The integration of Tourico Holidays and GTA into Hotelbeds Group has led to a wide-ranging management shake-up.
A new departmental structure has been created following a strategic review.
This covers the functions of commercial strategy, strategic partnerships, global business services, product management, retail travel agencies, wholesale and sourcing.
Under the changes, former Tourico Holidays chief executive Asi Ginio becomes commercial strategy and strategic partnerships director.
Ex-GTA business transformation senior vice president Alex Brändle takes on the role of global business services director.
Alistair Rodger, who recently joined GTA from The LateRooms Group where he was chief commercial and operating officer, becomes retail travel agents director as part of the new structure.
Hotelbeds sales director Sam Turner takes on the position of wholesale and sourcing director.
Gareth Matthews continues as marketing and communications director, with his scope expanded to include the Tourico Holidays and GTA brands. He will also be responsible for sponsorship partnerships.
Peter Mansour joins from outside of the group as product management director, having worked in senior roles at companies such as Microsoft and eBay.
The Palma-based group’s bedbank managing director Carlos Muñoz said: “In just over three months the integration has progressed significantly.
“Cross-selling is already underway across the various businesses and already we´re recruiting an additional 200 roles in the contracting and yield teams – who will fulfill our objective of directly contracting 10,000 new hotels over the coming three years. And I’m very proud to be able to confirm that together we are the global B2B bedbank leader with over 170,000 hotels and over 60,000 travel intermediary clients.
“To reflect this strong leadership position after careful consideration we have adapted the departmental structure of our Bedbank business.
“We have created these new areas and appointed senior management from across our three brands to lead them, even bringing in new talent from outside of the business.
“With this new enhanced structure and strengthened team we feel best placed to ensure our partners will continue receiving the best possible service and products, under the best terms and conditions.
“I look forward to providing further updates on our ambitious plans for our Bedbank in due course.”