The Malta Tourism Authority has relaunched its online training website for UK and Ireland travel agents.
Its revamped portal is designed to help agents learn more about the Mediterranean archipelago, signpost them to Maltese holiday offers from the authority’s trade partners, and help them answer common customer queries.
It will be updated to feature the latest news from the country and practical travel advice.
To entice the trade, every six months all the agents who complete the five-module course will be entered into a competition to win a three-night break for two to Malta. Agents will also be entered into a monthly draw to win an iTunes voucher worth £50.
Peter Vella, director UK and Ireland, Malta Tourism Authority, said: “Our travel agent partners are extremely valuable to Malta as a destination and we want to make sure they have the necessary tools at their disposal. Malta has seen the largest increase in tourism numbers from the UK than from any other country. We saw an additional 28,588 UK visitors in 2016 compared with 2015, and we could not achieve such fantastic results without the support of the travel trade.”
The Malta Tourism Authority has also launched a new consumer website which includes an offers page featuring weekly Maltese holiday deals from airlines and tour operators who have partner agreements with the tourist board. The tourism authority says the deals site is intended to give travel agents visibility of the best deals available to book for their clients.