Low-cost airline Norwegian has introduced a and online shopping portal to its loyalty programme, Norwegian Reward.
Scheme members can now earn points while online shopping at nearly 1,200 retailers, including Tesco, John Lewis and Marks and Spencer, which they can use to reduce the cost of Norwegian flights.
The Reward eShop is available to customers in the UK and Spain.
Norwegian Reward, in partnership with Collinson Group, has 5.5 million members and is free to join. Members earn CashPoints, the programme’s currency, which reduce the cost of flights with Norwegian whcih can be used to pay for Norwegian flights partially or in full, as well as extras such as checked baggage and seat reservation without any restrictions.
To mark the launch, Norwegian is giving one customer the chance to win 10,000 CashPoints by shopping at the Reward eShop – equivalent to £1,000, enough for two return flights from Europe to New York. Five runner-up prizes of 2,000 CashPoints worth around £200 are also available.
Brede Huser, SVP at Norwegian Reward said: “Norwegian Reward is fast growing its partner network in the UK and Spain to give more choice to our members and to make their money travel further when flying with Norwegian.
“This is the first time we are giving our members in the UK and Spain a fast and simple way to earn CashPoints from everyday online purchases. Now Norwegian Reward members can convert CashPoints earned from their weekly grocery shop into high-quality, affordable flights to Europe and worldwide with Norwegian.”
James Berry, E-Commerce Director, Collinson added: “Norwegian always strives to create value and improve the member experience at every turn, and their approach aligns perfectly with ours.”