Farelogix and Lufthansa Group have agreed a new long-term commercial and technology services deal.
It will extend and expand Lufthansa Group’s direct connect solutions powered by Farelogix.
Farelogix will continue to enhance and support its distribution technology platform – including the Farelogix Open Connect (direct connect), NDC APIs, and the SPRK travel agency desktop – specifically for Lufthansa Group airlines.
The German airline group’s head of distribution, Xavier Lagardère, said: “The Lufthansa Group is a first mover in using distributive freedom via direct connect solutions to offer smart targeted offerings.
“Farelogix is a sustainable, proven, non-GDS distribution platform fulfilling the business needs of key market players and continuously developing functionalities suitable for the needs of our main customers.
“We are proud to extend our long-term collaboration with Farelogix to continue providing NDC-based distribution and offer differentiation in the market.”
Farelogix chief executive, Jim Davidson, added: “As Lufthansa Group’s preferred technology provider for its direct distribution initiative, we are able to offer the airlines greater content control, speed to market, and flexibility to react to changing market conditions.
“It is very rewarding to see the Lufthansa Group program expanding, with more than 100 travel companies, aggregators, and technology providers already in production and more joining each day.”