Hotel cloud platform SiteMinder has added 109 Barceló Hotels & Resorts properties to its distribution network.
The hotel chain is the 42nd largest in the world, and the deal secures a further 33,000 rooms across 18 countries for SiteMinder.
Founded in Spanish tourism hotspot Palma and mainly four and five star resorts and hotels, Barceló is planning on growing its portfolio to 200 hotels in the next five years
Barceló Hotels & Resorts’ head of e-distribution, Albert Santin, said: “SiteMinder has provided the peace we were looking for to complete our distribution strategy. Their expansive partner network gives Barceló direct access to new, important markets, and greater visibility in existing ones, to significantly lower our cost of acquiring guests. And, I know SiteMinder will only continue to grow to provide us even greater direct business with the world’s leading distribution channels.”
He added that having the ability to centralise bookings gives the firm greater control as it scales, to help it become more efficient and drive further revenue.
In 2015, the hotel group acquired Occidental Hotels & Resorts and made a franchise agreement in 2016 with Chinese hotel group Plateno.
Mateus Coelho, regional manager for Iberia at London-based SiteMinder, added “SiteMinder’s partnership with Barceló Hotels & Resorts signifies the need for even the largest hotel brands to deploy distribution technology that is powerful and automated in order to remain competitive in today’s dynamic booking landscape.
“We are pleased Barceló can now benefit from incomparable reach online and a platform that works at the speed at which their guests are booking.”