Technology

Ryanair records 70% increase in mobile visits as app rated best in Europe

Posted by Ben Ireland on
Ryanair records 70% increase in mobile visits as app rated best in Europe

Low cost carrier Ryanair’s mobile app has been rated the best airline app in Europe, based on customer feedback.

The recently revamped app recorded a 70% increase in visits in December and now has more than 17 million downloads on iOS and Android.

It has an average rating of 4.5/5 overall: 4.6 out of 5 on iOs and 4.3 out of 5 on Android. In Ireland, it has a 5/5 feedback score.

Ryanair said more customers than ever are now booking via mobile.

The app features the ‘My Ryanair’ customer log-in function, allows users to check flight information, save travel documents, choose and book fares and sears, book hotels and car hire and check-in. It is available in eight languages.

Ryanair’s chief marketing officer Kenny Jacobs said: “We are continually improving our mobile app and we’re pleased to see customers are enjoying our upgrades and exciting new features.

“Visits from the app increased by 70% over the holiday period as we continued to see traffic from non-desktop devices outnumber desktop visits, which is why we are developing each new digital feature with a mobile-first outlook.”

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