A revamped website has been introduced by specialist operator Canadian Affair, powered by a new booking system which offers a wider choice of products and services.
Following demand for mobile booking, canadianaffair.com also has enhanced responsiveness, allowing browsers to easily view the site on their phone, tablets and PCs.
Along with improved visuals, the site highlights the operator’s expert knowledge and users can find detailed information on attractions, restaurants and the best places to stay.
The first phase of the website launch has gone live with flight booking facilities, while holidays will be available to book online in early 2015
A blog will offer greater insight into travellers’ experiences, with everything from seasonal city guides to tips on how to become an expert bear watcher.
Social media-fed content and TripAdvisor reviews will allow users to share their views and offer independent advice to other travellers, ensuring individuals make an informed choice.
Flight bookings with sister airline Air Transat have also been revamped, with every search displaying information and the choice of flights for a seven day travel period.
The introduction of flexible web flight fares offers passengers a variety of conditions for flight changes, from travel date amendments to cancellation flexibility.
Customers can also add on ‘Option Plus’ to their economy ticket for enhanced benefits along with complimentary seat selection.
The operator’s managing director, Kathryn Munro, said: “These changes are just the start of our planned ongoing improvements for our customers.
“We want to empower travellers to build and create the holiday they want, when they want, whilst sharing our incredible knowledge and unbeatable prices.
“Naturally, our call centre is still important to us, but we know that increasing numbers of customers want to be able to research, plan and also book online too. We have carried out a lot of research into what our customers want and we are excited about these new developments.”