On The Beach unveils fully transactional iPhone app

An app allowing consumers to search and make holiday bookings while on the move has been introduced by On the Beach.

The online travel agent has built its first fully transactional iPhone app following a mobile website launch last year.

The company says more than a quarter of traffic accessing the On the Beach website is coming via a smartphone.

The app is using new technologies that returns search results back instantaneously. The app lets customers find their hotel first before choosing their flight to match and offers deposits of £50 per person.

Users can personalise their hotel and flight results based on their favourite holiday destination, board basis, star rating, along with other filters.

The app covers more than 10,000 hotels across destinations such as Spain, Greece Turkey and Egypt together with resort transfers.

The user can select their preferred departure airport, party size, departure date, board basis and star rating and the app will remember these preferences for when the user opens the app at a later date. The user can then change their destination of choice, update the results and compare pricing and hotels over different destinations.

Chief commercial officer Alistair Daly said: “We are sure our new holiday booking app will prove a huge success as more and more people are booking their holidays whilst on the move.”

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