Additional services will be available to agents through a renewed full content distribution deal struck between Alitalia and Travelport.
The Italian carrier has signed up for the travel technology company’s Rich Content and Branding component as part of the Travelport Merchandising Platform.
This gives Alitalia the ability to manage how its flights, fares and ancillaries are visually presented and viewed on travel agency screens.
The airline’s distribution vice-president Aldo Ponticelli said: “This new long-term agreement, which includes Travelport’s innovative Merchandising Platform and in particular, Rich Content and Branding, allows us to promote our content to travel agents and consumers like never before.
“It means we can stand out from our competitors and we believe it will deliver real value for our business.”
Travelport UK and Ireland managing director Simon Ferguson added: “Travelport recently celebrated the milestone of signing up its fiftieth airline to this exciting new technology and we are pleased that Alitalia has joined an already impressive list of national and low cost carriers.
“We believe the agreement will be hugely valuable to Alitalia, our travel agents and consumers alike.”