Are you a retailer who’s making the most of technology? Has the internet opened up a new world of opportunity? If so, you could be in the running for a Travolution Sm@rt Agent award.
Every issue, we will focus on a business that’s transformed its fortunes by making the most of the burgeoning online market. It could be the web has brought in bookings from customers in far-flung places. Maybe you’ve got a better understanding of clients and their needs with smarter customer relationship management. Or perhaps you’ve even changed your whole business model to take advantage of 21st century buying habits.
How ever you are using technology, Travolution wants to hear from you.
In addition to picking up a great prize, each winner’s story will be the subject of an in-depth case study – inspiring other readers to learn from your success.
As an example, Travolution has picked two agents who’ve taken the plunge into the Internet and reaped the reward. Can you do better? E-mail email@example.com and tell us why you should be our next Sm@rt Agent winner.
The Sm@rt Agent awards are sponsored by Hotels4u.com.
Each night, he blitzed local businesses with low-price flight offers, then spent the day sitting by his phone waiting for the bookings to come in.
Case Study 2:
After 20 years as a traditional high-street agency, the general downturn in sales could have been a disaster. Instead, newly installed director Mick Gibbs – an IT consultant by trade – took the radical step of re-engineering the business to appeal to the growing band of cost-obsessed corporates.
His close working relationship with Sabre saw Norad integrate its existing web technology with the GDS’s GetThere product and go out in search of companies needing help to control their travel spend.
Today, annual turnover stands at £9 million – with around 28% of that business conducted completely online. Meanwhile, Norad Travel is growing at an astonishing 30% a year. “I was doing a lot of consulting for Sabre, so knew the products well. We got our whole web offering developed by its professionals, which made sense because their budget is way beyond our wildest dreams.”
Subsequently, Norad has marketed itself as a business travel agent to SMEs who probably had a travel management company before the 2001 attacks.
“Many businesses thought they could save money by doing their travel arrangements themselves, believing everything was cheaper on the Internet. They’re switching back to us now — who wants their staff wasting time looking at 20 travel websites to find the best flight price?”
Customers simply search for travel through Norad’s website, which is linked seamlessly to Sabre content, then book online. Meanwhile, Norad’s staff numbers are kept to a minimum because much of the fulfilment is done