Blogs and TripAdvisor hotel reviews have been introduced as part of a revamped Somak Holidays website.
The African safari and beach specialist operator claims the new-look site is easier to navigate, informative and inspiring for agents to use.
Chief Executive, Ash Sofat, said: “The new website makes organising African beach and safari holidays a more visual experience.
“We’ve simplified how clients search for holidays and have also introduced a feature that allows you to search for properties by holiday type.
“As well as making the website aesthetically appealing, it also includes additional information on our destinations and inspiring blogs.
“We’ve listened to our agents’ feedback and have incorporated features to provide them with as much information as possible, such as the TripAdvisor reviews on our property pages.
“We’re delighted with our new-look website and hope that our agents find it easy to use, informative and that it’s a useful tool in helping them create African holidays’.