TripAdvisor is expanding its white labelling drive with the launch of dedicated feeds for hoteliers.
Reviews posted to the user generated content site will be made available in the form of RSS feeds which hoteliers can use to place directly their on their websites.
The move is the latest in a line of initiatives to beef up the site’s offering to both consumers and the trade.
Earlier this week the site launched a secure messaging system so registered users can communicate with one another – TripAdvisor’s first real foray away from reviews and ratings.
TripAdvisor also confirmed this week that its content is now finally being rolled out across the network of its parent company, Expedia.
Expedia sites in Canada and Australia are the first to host TripAdvisor reviews against properties.
Last September Expedia president in Europe, Dermot Halpin, stated his desire for the two brands to work closer together, although it is understood that negotiations have been handed down to local markets rather than a global directive being issued from the US.