Former British Gas head of online Steve Wilson has taken the new role of chief marketing officer at icelolly.com.
The board-level appointment comes six moths after the holiday price comparison site’s £17 million management buy-out backed by Palatine Private Equity.
The firm has recently secured high profile partnerships with the Ministry of Sound and Missguided, and continues to work with ITV shows such as Saturday Night Take Away and Catchphrase.
Wilson will be responsible for the development of the Leeds-based company’s digital, brand and communications strategy, including its high profile partnerships.
Chief executive Dave Clayton said: “This is an exciting year for icelolly – site traffic is growing, and we now have over 100 million deals on flights, hotels and holidays for our customers to compare.
‘Renewing our focus on the Icelolly brand is vital to our ambitious growth plans, and the creation of a chier marketing officer role allows us to take a more strategic approach to marketing.
“Steve brings with him significant experience in online marketing strategy and he’ll be spearheading the integration of our online and offline channels to drive growth and brand awareness.”
Wilson said: “More and more people are going online to find deals for their holidays, so it’s a good time to be joining the travel industry.
“Working with brands like the Ministry of Sound gives us a great platform to reach our target audience, and I’ll be focusing on partnerships like this as well as wider brand and digital marketing to help build awareness that Icelolly is the go to site for great value holidays.”
Wilson has 13 years of senior online marketing experience at brands such as O2 and Nokia, in addition to three years at British Gas.