Thomson has claimed to have almost double the amount of fans on Facebook as other holiday companies at it passed the 500,000 milestone.
The vast majority (97%) live in the UK, making the page one of the most relevant and engaging Facebook fan pages in the travel and leisure industry.
The page, which was set up in 2011, is used to not only bring to life Thomson holidays and destinations, but for open discussion and two-way conversations with customers.
More than 9 million people saw activity from the Thomson page between August and September and the content received over 81,000 likes, 12,000 comments and 3,500 shares.
Marketing and digital director Jeremy Ellis said: “As a business, modernisation is at the heart of our strategy and it is imperative that we make our online channels as engaging and as interactive as possible.
“Our social media, online marketing and content teams have worked incredibly hard alongside our award winning social customer service team to ensure they provide the best content and service to all our Facebook fans.”