Affordable Car Hire and AffiliRed have teamed up to operate affiliate marketing campaigns across networks in the UK, US and Australia.
The UK car rental broker will work with AffiliRed to manage a targeted campaign through affiliate network partnership programmes.
Affordable operates in over 15,000 locations worldwide with leading rental companies in the UK and US.
AffiliRed, a specialist in performance marketing for the travel and tourism sector, will oversee search engine marketing activities to drive international leads through its specialist affiliate networks.
Specialist partner networks, including TradeTracker and ShareASale, will be used to integrate the affiliate programme through their publishers in the three markets.
Diego Gomila, chief esecutive and founder of AffiliRed, said: “Affordable Car Hire has one of the largest global car hire networks with a complex online marketing strategy, operating across a number of highly competitive markets.
“We will be integrating with existing online programmes, extending the company’s presence in key territories, increasing traffic and driving leads through our specialist targeted affiliate networks.”
Angela Day, chief executive of Affordable Car Hire chief executive, added: “Affiliate marketing will play a crucial role in our online plans this year and AffiliRed was the natural choice for us.
“The company has a proven track record in delivering results in our sector and we are looking forward to working with the team as we extend our reach in key global territories.”