US digital marketing company Adara Global is to create 30 jobs over two years by establishing its Europe, Middle East & Africa headquarters in Dublin.
Adara helps digital advertisers use data to reach targeted traveller audiences, while aiding travel companies to turn their data into new revenue streams.
The company recently announced an agreement with Ryanair amid plans to grow its business outside of its US homeland in Europe and beyond.
The new base will be responsible for ad operations, key account management and finance. The Irish government worked closely with the company to attract the investment to Ireland.
Chief executive Layton Han said: “Following an analysis of different locations we chose to locate our European headquarters in Dublin due to its rare mix of an exceptional talent pool, ease of accessibility to Europe’s major markets, competitive costs of doing business and its vibrant local technology business scene.
“Our new HQ provides us with a solid base to increase our EMEA market base and further grow our global footprint.”