Pontins brings in Equator to drive web bookings with website overhaul

Pontins, the UK holiday parks operator has brought in design and marketing agency Equator to redesign its website.

The firm hopes the refresh will create a “cutting edge” new site and “revolutionise its online business”.

Pontins, which has five seaside parks in the UK aimed at families, says it wants to simplify online booking to it becomes a key driver of sales.

In 2011, Pontins’ holiday parks underwent a £25 million makeover with improvements to accommodation, facilities and an upgraded entertainment programme.

Garry Hamilton, business development director at Equator, said: “Pontins has been a leading holiday brand in the UK for more than 65 years and we are really pleased to be working with them to create an exciting new website that showcases its great value family holidays.”

Dave Traxler, from Pontins, added: “Equator has continuously shown its web development expertise within the travel industry and we are excited to be working with the team to redevelop our online presence.”

Equator employs almost 100 people at its Glasgow headquarters and recently opened its first international office in New York and a development base in Kiev.

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