The Kenya Tourism Board has launched its first mobile app to boost visitor numbers and assist tourists during their trips.
The Magical Kenya app, which has been created by mobile marketing agency Sponge, will act as a platform for tourists to share their experiences of Kenya. It will work as a trip planner, allowing tourists to build their itinerary and document their travels.
Muriuki Murithi, of the Kenya Tourism Board, said: “Mobile is crucial to the way people research holidays and enjoy travel – our first foray into using mobile as a promotional tool is an important step in raising the profile of Kenya as a tourist destination.
“We’re delivering information about Kenya to a technology-driven audience, so it’s essential to present it using the right platform. Sponge created an app that offers continuous interaction.”
The app is available on Android and iPhone and is targeting at the English-speaking market.