Bath Travel to display automated late offers in branches

Automated late offers are to be displayed in all 60 branches of southwest agency group Bath Travel.

Automated late offers are to be displayed in all 60 branches of southwest agency group Bath Travel.

The chain has agreed to use offers software supplied by specialist firm Net Effect.

The company’s LateCards.co.uk site distributes live offers from operators for distribution across websites, social media channels and in printable format for window displays as well as TV displays.

The software is used by more than 90 suppliers including Fred Olsen, All Leisure, Kirker, Kuoni and Regent Seven Seas.

Bath Travel’s Mark Dowling said: “Before LateCards each manager had to source and type their offers each day for window displays.

“With LateCards, they automatically have live offers direct from tour operators, printable by regional airport departure. We have accurate offers and the manager saves lots of time.”